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Starfish Dish

Blog on party & event ideas, trends, sales, scoops and random thoughts from professional event planners working in the greater Los Angeles area. Starfish Creative Events is Southern California’s premier full-service event coordination company. Through our thoughtfully designed events, unique marketing ideas and effective publicity & product promotion we dynamically build corporate and entertainment brands.

Friday, October 31, 2008

Budget-Saving Tips from a Planner Professional

As a constantly budget-conscious planner, I’ve honed in on a few tried-and-true ways to save costs in any convention or meeting event that are guaranteed to go un-noticed to all those in attendance, leaving you with a longer stretch of the dollar and completely happy and unfazed guests.

1.) Use second-tier cities. Instead of New York or Los Angeles this year, try Charlotte or Austin. Moving your meeting to a smaller city usually results in more availability and better room rates, as well as more room to negotiate other amenities.

2.) Use universities or other public facilities such as libraries, parks, botanical gardens, and museums. If there are no sleeping rooms involved, these can be an inexpensive alternative for meeting space. Please note, most public facilities require use of your own caterer and vendors, which can be cost-effective if you have relationships with reliable companies in the area.

3.) Use an outdoor venue to minimize décor needs.

4.) Use local speakers to cut down on transportation costs. For out-of-town speakers, negotiate a flat rate for travel and/or book the travel for them to control spending.

5.) Have date flexibility. Deals can always be found in top-tier cities by simply being flexible on dates and patterns. By filling holes in a facility’s calendar, planners get more negotiating leverage. Always try to book the meeting during the weekday, as opposed to the weekends when rates are typically higher.

6.) Negotiate multi-year deals. When coordinating an annual meeting, planners can negotiate better deals on hotel rooms if they book multiple meetings at a hotel over a period of years. Signing long-term agreements with contractors and vendors is another way to save money over time.

7.) Have speakers sign in for equipment at the beginning of the meeting. Usually, when a meeting is planned far in advance, speakers request more equipment than is ultimately necessary. If, at registration, the speaker checks off the equipment or supplies he or she needs, the planner has time to cancel anything that was ordered but isn't required.

8.) Look at tear-down costs. Some audio visual companies will try to charge the same labor fees for teardown as they do for setup. Teardown typically takes about half the time as set-up, so teardown fees should be about half or no more than three-quarters of what setup charges are.

9.) Work with departing organizations. Find out what groups are meeting in the venue before you, and see if you can piggyback off of any of their set-ups or services. For example, if they are using the same AV provider or decorator, you might be able to work out a situation where they leave certain room sets, staging, and pipe-and-drape for your event and you foot the bill for tear-down.

10.) Bring your own. Utilize any equipment available for use from the office. From flip-charts, easels, markets, etc. – all the little items add up if they are re-purchased for every event.

11.) Do-it-Yourself. For printed materials, create your own reusable template designs that can be updated as necessary.

12.) Theme events using ethnic foods that are less costly. For example, hold a Mexican Fiesta with a make-your-own taco bar, or go Italian with pizzas and pastas. Make the food buffets “create-your-own” to add in a fun element for guests and take the focus off the budget foods, and more on the fun.

13.) Pass the hors d'oeuvres. Order tray-passed appetizers instead of offering them buffet-style. People tend to eat less when the food is passed .

14.) Order as much as possible “on consumption.” Don’t pay for what is not used. Uneaten food and drink can be returned and not charged. This works especially well with soda and packaged foods.

15.) Contact local colleges for entertainment in exchange for a donation toward their organization

Stephanie Hansen is managing partner at Starfish Creative Events, Southern California’s premier full-service event management agency. Through our thoughtfully designed events, unique marketing ideas and effective publicity & product promotion we dynamically build corporate and entertainment brands. For more information, please visit our website at www.starfish-events.com

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Tuesday, October 21, 2008

Fright Night


Hello all,


The countdown begins today - 10 days left until the scariest day of the year. In honor of my personal favorite holiday, and most beloved type of event to plan, I've scoured the depths of Los Angeles to bring to you the scariest, creepiest and most perfect venues to host your Fright Night Galas...from the TRULY haunted to the "supposedly" haunted to the "are you sure this place isn't haunted?", here are some of the Hottest Halloween Venues in LA:


1. ) The Queen Mary, 1126 Queens Hwy, Long Beach, CA, www.queenmary.com


One of LA's most notoriously haunted spots, there is even a "Ghosts and Legends" guided tour. Among the frightful highlights, rumor has it some have heard mysterious splashing noises and seen footprints around the long-drained swimming pool as well as the sound of children crying from the ship's former third-class nursery. This venue has over 80,000 square feet of event space in 10+ private rooms, for parties of 10 to 2,000. To book an event, call the catering sales dept. at 562.499.1749


2.) Hollywood Forever Cemetery, 6000 Santa Monica Blvd, Hollywood, CA, www.hollywoodforever.com


According to legend, the apparition of a young girl in a long black veil has been said to walk the cemetery and place flowers on teh final resting place of Rudolph Valentino every week. And she's just the most famous of the ghosts that haunt this space at night. What better location to host an event than in a real cemetery? Spoooooky. To book an event, call 323.469.1181


3.) Silent Movie Theatre, 611 N Fairfax Ave, Los Angeles, CA , www.silentmovietheatre.com


This Halloween, why not host a haunted screening? Pick your favorite scary movie, invite all your friends (and their friends), and settle in at the Silent Movie Theatre, where ghoulish legends include ghosts in the projection rooms a constant haunting by two of its former owners. Talk about scary movies. For rental information, call 323.655.2510


4.) Hollywood Roosevelt Hotel, 7000 Hollywood Blvd, Hollywood, CA, www.hollywoodroosevelt.com


This historically haunted, but classic hotel of Hollywood's Golden Age has had several guests who have checked in but still refuse to check out. Among those with eternal reservations are Marilyn Monroe and Montgomery Clift. The hotel has a variety of event spaces for private parties, including the poolside Tropicana Bar, the famous ballroom where the 1st annual Academy Awards were held, and more. Or, reserve a guest room and host a small, private after-party (but don't forget to invite the famous ghosts - you wouldn't want to risk upsetting them or you may not get any sleep). For event information, call Ernie Carillo at 323.460.7000.


5.) The Edison, 108 W 2nd St, Los Angeles, CA 90012, www.edisondowntown.com


This reincarnation of an old power plant in Downtown LA is the perfect mixture of glamour and history, remiscent of the historical circa-1920's cabaret era. Retaining many of its architectual and mechanical origins, this space is simultaneously sexy and mysterious - the perfect location to host an eery holiday event. For more information on private events, contact Jennifer at 213.613.0707


6.) The Green Door Cafe, 1439 Ivar Ave, Hollywood, CA 90028, www.sunseteg.com


If spooky spirits don't hang out at this hip new jazz cafe in Hollywood, then they are missing out. With lush velvet couches, an outdoor stone fireplace, and a 16th-century Parisan-style feel, this venue is dripping with old-world decadence. When the crystal chandeliers are kept dim, dark shadows in every corner appeal to each guests own imagination. Call Drew for event information, at 323.463.1473


7.) The Magic Castle, 7001 Franklin Ave, Los Angeles, CA 90028, http://www.magiccastle.com/


A members-only renovated Old-English style Castle where famous magicians lurk in every room, using their talents and teachings to mystify and mesmorize their every passersby. Need a say more? Book your own event by calling 323.851.3314
Stephanie Hansen is managing partner at Starfish Creative Events, Southern California’s premier full-service event management agency. Through our thoughtfully designed events, unique marketing ideas and effective publicity & product promotion we dynamically build corporate and entertainment brands.

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Tuesday, October 14, 2008

Oh Pumpkin, My Pumpkin


It’s that time of year ladies & gentlemen! Get excited for the Fall season and everything that comes with it – pumpkin carving, apple picking, Halloween costume shopping and more. Today’s post is about my favorite fall activity: finding the perfect Pumpkin Patch to pick the most delightfully misshapen canvas for a spooky Halloween masterpiece.


Here, a list of my favorite Pumpkin Patches in and around Los Angeles:


Shawn’s Pumpkin Patch – With two locations this year, one in Culver City and one in Santa Monica, they’ve got more straw bales, corn stalks, mountains of pumpkins, and gourds than you can possibly imagine. Plus, to add to the fun, they have moon bouncers, a ball house, face painting and guaranteed fun for the whole family!


Mr. Bones Pumpkin Patch – Located in Beverly Hills/West Hollywood, this patch has the freshest farm goods and loads of entertainment, from Mr. Bones and the Halloween giants, the jumpin' pumpkin, straw maze and facepainting.


Calabasas Pumpkin Festival – This will be my choice this year. A two-day festival happening THIS WEEKEND, be sure not to miss out. Rides, carnival games, professional carving demonstrations, Inflatable obstacle courses, food and beer. Need I say more?!

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Monday, October 13, 2008

Warm Fuzzies for Everyone!


Hello at all,

Happy Monday! On this wonderful Monday, I seem to be in the spirit of giving. Fresh off a charity function this weekend where PR & marketing professionals came together to assist a variety of non-profits with free consultations, I am reminded how important Philanthropy is in daily life. I had a fabulous time meeting new and interesting people, all the while garnering a sense of pride and accomplishment, knowing that I was giving back in a meaningful way. Do you remember that term, “warm fuzzies”? It’s actually quite appropriate. This blog spot is about ways you can go out and give your warm fuzzies, so you can feel all warm & fuzzy in return!

Here are 5 ways to get involved, give back and genuinely make the world a better place this Holiday season:

1.) Volunteer for the Presidential Election – This is probably the most intense and definitely the most historic race in generations, so go out, spread the word, and encourage people to vote! No matter what your political affiliation, you can help others GET INFORMED about the issues and make the right decision. Here are a few websites where you can sign up to support either presidential campaign:
For OBAMA: http://action.barackobama.com/page/s/volunteer/
For MCCAIN: http://mccainonlinevolunteer.blogspot.com/
For ELECTION DAY: http://www.eac.gov/voter/poll%20workers

2.) Sign up with a Volunteer Network – There are several volunteer organizations whose sole purpose is to match volunteers with charitable opportunities that fit them best. Sign up to be in their network, and they will contact you when an event arises that fits your profile. From rebuilding communities to coordinating charity fundraisers to planting gardens to reading to kids, there database is filled with tons of meaningful opportunities in your area. Here are the 3 biggest networks:
HandsOn Network - http://www.handsonnetwork.org/
Volunteer Match - http://www.volunteermatch.org/
Volunteers of America – http://www.voa.org/

3.) Reach out and touch someone – Make a difference in someone else’s life, whether it’s by visiting a Senior Citizen in a nursing home, mentoring a young child, or adopting a disadvantaged animal as a pet. There are plenty of organizations that match people based on background, personality and interests, including:
Senior Smiles - http://www.seniorsmiles.org/ (LA-based mentorship program)
Big Brothers, Big Sisters - www.bbbs.org/
Adopt a Pet - http://www.petfinder.com/

4.) Give Blood – Although not the most glamorous job, this is the most needed volunteer opportunity in the world. What takes fifteen minutes can and will save a life. You can visit your local Red Cross (http://www.givelife.org/) to find donation centers near you.

5.) Throw your own party for charity – My personal favorite, make it your own! Turn your annual holiday party into a “Toys for tots” drive. Organize a kickball tournament and charge everyone $5 to enter, and let the winning team choose the charity to donate. Gather your friends together for an afternoon of cookie-baking, then ship those cookies to Military troops over in Irag. The possibilities are endless, but the most important rule – make it fun and worthwhile!

Now that concludes this very important announcement from temporary Goodwill Ambassador Hansen. On with the show…

Thanks for listening!

Xoxo,
S

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Thursday, October 9, 2008

Return of the Book Club

Hello Hello all,

I recently joined a Book Club and we had our very first gathering a few days ago. I’ll admit it – I’m a book nerd. But to my surprise, I found myself surrounded by tons of women who were, conceptually and literally, anti-book nerds. They were beautiful and smart and funny and…SOCIAL. And there were A LOT of them. Needless to say, I had a fabulous time. As I left the party (believe me, I can call it that), I took time to reflect on the reasons this book club rocked my socks off. Lo and behold, I came up with some tips on how to start a successful Book Club:

1. Include a diverse group of members. When you are establishing your core member group, don’t limit yourself to the people you know. Encourage people to bring friends and relatives to the group, and even consider advertising at local places of business, college campuses, schools, gyms, etc. Online networking is also a great way to find new members. Advertising in a multitude of places will encourage people of different backgrounds, experiences, and viewpoints. Not one person in our book club knew everyone else there, so it was great way to meet some awesome new people.

2. Establish ground rules. Get together with your potential book club members and set the group's ground rules. Be sure to include everyone’s input. The ground rules should include how books are chosen, who hosts, who leads discussions and what kind of commitment is expected.

3. Use themes. Themes can keep the book club fresh and exciting. In our Book Club, we are reading only books that have been made into films. One month, we meet to discuss the book. The next month, we meet and screen the movie, then discuss the differences. Other theme ideas include: reading books only from the best sellers list, classics, mysteries, romance, etc. You might consider reading classics one year, a series (i.e. Harry Potter) the next year, and so on.

4. Alternate Locations. If some of the members have to travel great distances, membership may drop. Taking turns hosting each month eliminates favoring one location over another, and keeps each meeting unique. Have volunteers agree to host one meeting a year. Or, pick a public place that’s central to everyone in the group, such as a library or coffee house.

5. Use food to enhance the reading. The host should always provide some kind of food for his or her guests, to curb hunger and make them more comfortable, whether it’s light snacks, heavy hors d’ourves, a full dinner or just dessert. I’m a big fan of themes, so why not theme your food to the book you are discussing? If you’re reading Charles Dickens, serve some tea and biscuits. Or if you’re in the middle of Eat, Pray, Love, make the best pizza you ever have an your guests will be delighted.

6. Use Wine to enhance the discussion. This may be the most important tip on the list. Providing alcohol will indefinitely keep the discussion lively, uninhibited and more interesting than you could imagine. The first rule in our book club? Everyone brings a bottle of wine. The 2nd rule of our book club? Everyone brings a bottle of wine. I think you get the point…

7. Keep it social. Make sure you balance book discussion with socializing. In order to ensure members continue to return each month, you’ll want to make the book club the highlight of their social calendar! If the conversation is too focused on the book analysis, some may start to get sharp pangs from painful memories of high school, and be afraid to come back.

8. Keep it simple. Similar to the former, beware not to scare your members away with books choices that are too long or too arduous to tackle. Start out slow and simple, and gauge the group’s response and schedule. Again, the point of the book club is to be FUN, so make sure it doesn’t become a hassle or obligation.

HAVE FUN starting your book club!! And remember to share with me YOUR special secrets on keeping it cool. Everyone knows I need all the help I can get!



By the way, with the last comment.....I was just kidding….

All for now,
Stephanie

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Monday, October 6, 2008

MAKING AN EVENT A HIT, UNDER A TIGHT BUDGET


Hi all,


It’s Gail here, fresh from the Coin-Op TV event this past weekend. I met the host of Coin-Op TV, Rob, back when I was an event coordinator at Activision, and since then we kept in touch (thank god for MySpace!).


A few months ago Rob gave me a call asking if Starfish Creative Events could assist him with his Coin-Op TV Anniversary party, and of course we were happy to. He planned on inviting major press outlets in the entertainment and video game worlds, so this party had be as great, if not better, than all other industry parties.


His big concern was keeping everything under a very tight budget, so we came up with some cost saving ways to keep the event under budget yet still be the stand-out event he was hoping for. And stand-out it did! With press from GameTrailers, E!, Variety, IGN, Spike TV, G4 TV, Joystiq and DirecTV among many others, this was THE party of the weekend.


Here were some of the cost-saving tips that Rob utilized, that we’re passing on to you to help you scrimp on money, but not on quality.


1. Avoid buy-outs. Instead of paying to buy-out the entire venue for the night, find a bar or lounge that will let you use half of their venue. That way the venue doesn’t have to turn away their regular customers for the night (and charging you for that lost business), but instead have you bringing in an entire group of people that will be drinking and eating their food in addition to their regularly scheduled business. It’s a win-win for the venue. Plus in case of a surplus of guests your party can begin to overtake the other half of the venue, but in the case of not enough guests showing up you can limit your party to the half that’s yours – therefore avoiding an empty looking venue.


2. Skip the DJ. When a party gets crowded the DJ can get lost in the crowd. Skip the DJ altogether and instead design a playlist of your favorite party songs on your iPod. Plug in your iPod to the venue sound system, and let the playlist run throughout the night. That’s an easy way to save $400.


3. Bring your own entertainment. Everyone enjoys activities at events. It controls the crowds by breaking them up into different areas, and prevents them from getting bored for lack of things to do. Plus they’re great ice breakers. Rob had an Xbox 360 at home as well as the video game Rock Band, where players can rock out on an actual drum set, guitar and microphone. He brought in this full gaming station and set it up on one of the venue’s plasma screens. The game was the hit of the night! Strangers were seen jamming with each other, sharing microphones as they sang along to the songs and dancing around like they’ve been in a band together for years. All at no cost to Rob!


4. Nix the giveaways. Unless you’re willing to spend a good chunk of change on a high quality giveaway that guests won’t throw away once they leave the party, don’t even worry about buying these. Instead, hire a photographer (post an ad at local colleges for inexpensive help) for two hours of your event to come in and snap photos of your guests. You can then send out these pictures via email to your guests the next day, with each photo branded with your logo. Face it – everyone loves pictures of themselves. So much that they will probably email the picture to other friends, and post it on their Facebook or MySpace, giving others the opportunity to view YOUR logo on photos from YOUR event.


5. Be choosy about free drinks. It’s inevitable- there are going to be people at your event that you’ve never met before. Why should you be buying their drinks?! Instead, limit the free alcohol to just a group of guests. Hand out VIP bracelets for those VIPs that deserve to have their drinks paid for. Everyone else will be so excited to be at your event with those VIPs that they’ll gladly purchase drinks from the cash bar.


So get out there and throw a snazzy, inexpensive party! And don’t forget to invite us!


Gail

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Sunday, October 5, 2008

The Dark Night is Upon Us

Hello my favorite readers,

It is officially the month of Halloween, and if you're anything like me you're so excited you might just pee your pants. The one night of the year where you can be as crazy, sexy, silly, spooky, dumb or smart as you want and don't have to apologize for it...what could possibly be better?

And the best part about Halloween (other than the pumpkin carving, candy-eating, and generally accepted infantile behavior) are the PARTIES!! So in case you're contemplating throwing your own bash this year, I've come up with some of my own theme party ideas for you to consider:

1.) Monster Mash Bash – Guests come dressed as their all-time favorite monster to this ghoulishly fabulous affair. Ideas include Frankenstein, Dracula, Witches, Godzilla, Bigfoot, etc. Play spooky music (including the theme song at least once an hour), and turn the venue into a real “haunted” space – with spider webs, creaky doors, dark lighting and scary surprises throughout the night. It will be a graveyard smash!

2.) Famous Couples Party – for this event, pairs dress up as famous duos – real or fictional. Some examples are Marilyn Monroe & Fred Astaire, Brad & Angelina, Bonnie & Clyde, Al & Peggy Bundy, and more. Make the party lively and fun, and have guests make others guess who they are throughout the night. Hold an anonymous vote for the best-dressed couple and award them with a prize at the end of the night, so attendees have something to fight for!

3.) Era Ball – Pick a highly-celebrated era or decade, such as the 1920’s, the 50’s or the 80’s, and theme your gala after it. Have guests arrive costumed in appropriate attire for the era, and play a fun soundtrack from the time period. Decorate accordingly and even adopt the language of the time (in the 1950’s, you might have called your party a “Sock Hop” or this bash would be “totally radical” in the 80’s). You can even have themed entertainment, like organizing a choreographed Flapper dance or playing an old silent film for your guests.

4.) Film Fiesta – At this party, attendees get to dress as their favorite movie character. You can go further and make it a horror film, action heroes or comedy superstar theme (my personal favorite). Costume ideas for this include Bernie from Weekend at Bernie’s, Frank the Tank from Old School, Barf from Spaceballs or any character from Super Troopers. As décor, hang movie posters on the walls, or make it interactive by holding a movie quote or trivia game.

5.) Carnivale Festival – This one is great if kids will be attending, or if your guests are simply kids at heart. Hold an afternoon event with lots of different games and activities. Think bobbing for apples, bean bag tosses, pumpkin carving, a moonbounce and anything else you can imagine. Have face painters, clowns and even a magician come and perform for guests. Serve hot apple cider, pumpkin pie, chicken corn chowder and other comfort foods. This is also a great idea for a block party if the whole neighborhood wants to get involved!

More spooky posts to come this month - keep your eye out! And Happy Haunting:)

All for now...

Stephanie

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Saturday, October 4, 2008

Intro to Starfish Creative Events

Hello to our fabulous readers,

Thanks for checking out our blog!

Join us hear daily-ish to get the latest scoop on party & event ideas, trends, sales, scoops and random thoughts.

We are professional event planners in the greater Los Angeles area, and this site is dedicated to bringing you the newest, hippest event news and ideas straight from LaLa-Land. Hear it here, and bring it to YOUR next event, where everyone will revel in your unique and stylish ideas:)

Here's a little bit about Starfish Creative Events:

Starfish Creative Events is Southern California’s premier full-service event coordination company ready to make your vision come to life. Through our thoughtfully designed events, unique marketing ideas and effective publicity & product promotion we dynamically build corporate and entertainment brands.

A combination of our personal client attention, outside-the-box thinking and stellar services provide the basis for our innovative events. From intimate corporate parties to large scale VIP red carpet events, we do it all. Using lighting, decor, entertainment, and any other elements that may fit into your ideal party, we will work with you to design and direct your perfect affair.

You can also check out our website at http://www.starfish-events.com/

All for now,
Stephanie

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